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| Poll results |
| Should Channel Management be a CXO role? |
| 1. Yes, it should rank alongside Marketing & Sales | 30% | | 2. No, It should be part of the CMO/Marketing Director's role | 33% | | 3. No, it should be part of the CSO/Sales director's role | 12% | | 4. No, it cuts across all functions | 26% |
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