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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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ROUTES TO MARKET

RESEARCH

The RTMA helps research projects get off the ground.

Recent research projects include:

1. Challenges facing channel managers 2000

Report on challenges facing channel managers - a research project with the Centre for Research in Service (277Kb) - DOWNLOAD

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HELP WANTED

Professor Erin Anderson of INSEAD is at work on the 7th edition of the Marketing Channels textbook.  It is due to Prentice Hall Publishing on April 15, 2004.  She is gathering examples of channel phenomena.  If any company would like to share some examples she could put into the book (with attribution), whe would be very grateful. 



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Executive education
Check out INSEAD's new program on distribution channel management
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The Routes to Market Journal
The quarterly channel management Journal
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