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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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Poll results
Poll archive
ROUTES TO MARKET

RESOURCES

The RMTA resources from a unique collection of pragmatic experience, powerful insight and an array of conceptual framworks. Our sources are the members' own contributions to meetings and events, the Routes to Market Journal of our Sponsor, VIA International and contributions from the top-level academics who specialise in routes to market. There are case studies, bibliographies, research studies and white papers.

You can access these resources from the Article listing page, which is organised by type of article with a full search function or the individual topic pages (just click on the resource button for the full list).



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THE RTMA AND SIEMENS
'The Routes to Market Association has given Siemens an opportunity to gain from the experiences and best in class approaches of both recognised experts and channel owners dealer with these issues on a day to day basis.'

Tony Oliver, Strategy and Business Develoopment Manager, Siemens/GEC Telecommunications
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Executive education
Check out INSEAD's new program on distribution channel management
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The Routes to Market Journal
The quarterly channel management Journal
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© 2008 The Routes to Market Association // Tel: +44 (0) 20 7585 3399 // Fax: +44 (0) 20 7924 5284 // Email: info@the-rtma.com
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Registered number 3579985 England //
The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //
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