The Routes To Market Association

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Co-founders of the RTMA.

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Should Channel Management be a CXO role?
	Yes, it should rank alongside Marketing & Sales
	No, It should be part of the CMO/Marketing Director's role
	No, it should be part of the CSO/Sales director's role
	No, it cuts across all functions

Poll results Poll archive

PRM

PRM or Partner Relationship Management applications have emerged over the alst few years. However there is little by way of hands-on expereince of these tools so the RMTA has put a special focus on gathering the lesson learned by those who have. This area includes partner portals as well as extranets and lead management systems.

“O villain, villain, smiling, damned villain!”
Max Hotopf
Making sense of PRM
Max Hotopf
PRM + e-commerce = channel automation
Max Hotopf
Should you be investing in PRM?
Max Hotopf
Partner portals that really work
Max Hotopf

Apply now

THE RTMA AND SIEMENS
'The Routes to Market Association has given Siemens an opportunity to gain from the experiences and best in class approaches of both recognised experts and channel owners dealer with these issues on a day to day basis.'

Tony Oliver, Strategy and Business Develoopment Manager, Siemens/GEC Telecommunications

Check out INSEAD's new program on distribution channel management
Read more...

The quarterly channel management Journal
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The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //