The Routes To Market Association

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Co-founders of the RTMA.

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Should Channel Management be a CXO role?
	Yes, it should rank alongside Marketing & Sales
	No, It should be part of the CMO/Marketing Director's role
	No, it should be part of the CSO/Sales director's role
	No, it cuts across all functions

Poll results Poll archive

CHANNEL TRENDS

Channels are constantly developing to meet the changing needs of customers and the structure of the market. Vendors need to track these changes as well as shape their future channels to meet evolving objectives. These articles will help you stay up to date as well as provide fresh insight into interpreting channel trends.

All change for automotive
Guy Swarbrick
Sink or swim time for pharma
Max Hotopf
‘Ah, who cares? I’ll be out of here’
Max Hotopf
Professor David Ford, Bath: Twinkle, twinkle, little star
Max Hotopf
Mobile phone replaces the loyalty card
Max Hotopf
The day of the RFIDs
Max Hotopf
Top buying group jumps industries
Max Hotopf
Why chief executives need to understand routes to market
Max Hotopf

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THE RTMA AND SIEMENS
'The Routes to Market Association has given Siemens an opportunity to gain from the experiences and best in class approaches of both recognised experts and channel owners dealer with these issues on a day to day basis.'

Tony Oliver, Strategy and Business Develoopment Manager, Siemens/GEC Telecommunications

Check out INSEAD's new program on distribution channel management
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The quarterly channel management Journal
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The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //