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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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ROUTES TO MARKET

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The Routes to Market Association
4th Floor
Sterling House
Great Eastern Wharf
Parkgate Road
London SW11 4NQ

Tel: +44 (0) 20 7585 3399
Fax: +44 (0) 20 7924 5284
Email: info@the-rtma.com

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Executive education
Check out INSEAD's new program on distribution channel management
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The Routes to Market Journal
The quarterly channel management Journal
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© 2008 The Routes to Market Association // Tel: +44 (0) 20 7585 3399 // Fax: +44 (0) 20 7924 5284 // Email: info@the-rtma.com
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Registered number 3579985 England //
The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //
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