The Routes To Market Association

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Co-founders of the RTMA.

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Should Channel Management be a CXO role?
	Yes, it should rank alongside Marketing & Sales
	No, It should be part of the CMO/Marketing Director's role
	No, it should be part of the CSO/Sales director's role
	No, it cuts across all functions

Poll results Poll archive

CHANNEL STRATEGY

Channel strategy or Routes-to-market strategy brings together the disciplines of marketing, finance, strategy, distribution and operations. There are few sources of best practice for channels professionals - but this is a unique collection of articles drwan from a variety of industries and covering simple and complex channels.

How to measure and master mindshare
Max Hotopf
Winning Partner Mindshare
Max Hotopf
Making a multi-channel strategy work
Max Hotopf
The long view
Julian Dent
Louis Stern, Kellogg School of Management: Dealing with justice
Max Hotopf
Frank Maione, VP Pfizer: Building products into solutions
Max Hotopf
Routes to market are the new key to differentiation
Julian Dent
What does channel academia offer to industry?
Max Hotopf
Killing three routes to market myths
Max Hotopf
How to formulate successful channel strategy
Max Hotopf

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THE RTMA AND SIEMENS
'The Routes to Market Association has given Siemens an opportunity to gain from the experiences and best in class approaches of both recognised experts and channel owners dealer with these issues on a day to day basis.'

Tony Oliver, Strategy and Business Develoopment Manager, Siemens/GEC Telecommunications

Check out INSEAD's new program on distribution channel management
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The quarterly channel management Journal
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The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //