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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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ROUTES TO MARKET

CHANNEL COMPENSATION

Channel compensation is one of the most complex aspects of strategic and tactical channel management. These articles address both sell-to and sell-through channels.
Related Articles
When and how should you invest with partners?
David Coleiro
Rewarding added value
Julian Dent
New ways of paying partners and influencers
Julian Dent
Do joint loyalty schemes work?
Max Hotopf


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THE RTMA AND SIEMENS
'The Routes to Market Association has given Siemens an opportunity to gain from the experiences and best in class approaches of both recognised experts and channel owners dealer with these issues on a day to day basis.'

Tony Oliver, Strategy and Business Develoopment Manager, Siemens/GEC Telecommunications
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Executive education
Check out INSEAD's new program on distribution channel management
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The Routes to Market Journal
The quarterly channel management Journal
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Registered number 3579985 England //
The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //
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