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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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Poll results
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ROUTES TO MARKET

RETAIL CHANNELS

Retail and all B2C channels present some unique challenges, not least when they opeate alongside B2B channels. Vendors working with retailers are faced with the need to develop strategic partnerships with some of the biggest corporations in the world, whilst dealing with fragmenting consumer segments and dramatic margin pressures. These articles share some of the leading players' insights of moving retail channel management to the next level

Related Articles
Using information to win the retail blitzkrieg
Max Hotopf
Why routes to market will be so important over the next decade
Julian Dent
Retail: Time to end the game of ‘beat you up’
Michael White
The alternative to the discount default
Michael White
Snuggling up to big retail
Julian Dent
Are you ready for the retail revolution
Max Hotopf
Winning at retail
Max Hotopf




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THE RTMA AND SIEMENS
'The Routes to Market Association has given Siemens an opportunity to gain from the experiences and best in class approaches of both recognised experts and channel owners dealer with these issues on a day to day basis.'

Tony Oliver, Strategy and Business Develoopment Manager, Siemens/GEC Telecommunications
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Executive education
Check out INSEAD's new program on distribution channel management
Read more...
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The Routes to Market Journal
The quarterly channel management Journal
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© 2008 The Routes to Market Association // Tel: +44 (0) 20 7585 3399 // Fax: +44 (0) 20 7924 5284 // Email: info@the-rtma.com
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Registered number 3579985 England //
The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //
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