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Co-founders of the RTMA.

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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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Poll results
Poll archive
ROUTES TO MARKET

THE RTMA CHARTER

The Routes to Market Association is a not for profit organisation. Its charter is to develop and promote the interests of individuals or corporations setting or managing route to market strategy by:

  • promoting and facilitating interaction and ideas exchange
  • providing thought leadership
  • fostering and furthering awareness of their role
  • developing levels of professional expertise and standards

The RTMA was founded by VIA International Limited and Routes to Market Interactive Limited. Since 2001, it has been supported by VIA International Ltd.

The RTMA is a Company limited by guarantee.


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Executive education
Check out INSEAD's new program on distribution channel management
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The Routes to Market Journal
The quarterly channel management Journal
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© 2008 The Routes to Market Association // Tel: +44 (0) 20 7585 3399 // Fax: +44 (0) 20 7924 5284 // Email: info@the-rtma.com
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Registered number 3579985 England //
The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //
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