The Routes To Market Association

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Co-founders of the RTMA.

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Should Channel Management be a CXO role?
	Yes, it should rank alongside Marketing & Sales
	No, It should be part of the CMO/Marketing Director's role
	No, it should be part of the CSO/Sales director's role
	No, it cuts across all functions

Poll results Poll archive

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The full content of the RTMA website is available only to members. If you are not already a member please use the form below to make an application. Applicants should be senior managers responsible for the routes to market strategy and /or its implementation for your organisation. We also welcome applications from academics specialising in this area.

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Check out INSEAD's new program on distribution channel management
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The quarterly channel management Journal
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The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ //