 |
| Co-founders of the RTMA. |
|
|
 |
| If you would like to receive regular news of RTMA events and activities, please click on the subscribe button below. |
|
 |
|
|
|
|
|
|
|
 |
The Routes to Market Association is a forum for senior managers to discuss channel strategy , distribution strategy , marketing channels , channel management (including channel economics ) and channel marketing . A not-for-profit organisation, the RTMA has a unique pan-industry slant. Its members are drawn from industries ranging from IT, telecommunications, consumer durables, pharmaceuticals, oil, chemicals, utilities and financial services. The RTMA covers both B2B and B2C or Distribution channels and Retail channels | |
|
| RECENT RTM JOURNAL ARTICLES |
 |
How to measure and master mindshare
A revolutionary new idea allows suppliers to accurately assess and improve their mindshare with intermediaries.
Read more... |
 |
Transforming account managers
Actually changing the way account managers work with partners and major customers is extraordinarily difficult. However HP has found a way of managing this change.
Read more... |
|
| RTMA RECENT EVENTS |
 |
Successfully re-engineeering your channels and sales-forces |
| |
Date: 14-04-2005 |
| |
Read more... |
|
Execution, Execution, Execution - Ensuring your go-to-market strategy works in 2005 |
| |
Date: 13-01-2005 |
| |
Read more... |
|
|
|
|
|
 |
Check out INSEAD's new program on distribution channel management
Read more... |
 |
 |
The quarterly channel management Journal
Read more... |
|
|
