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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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ROUTES TO MARKET

Forums : Channel Strategy : What do your intermediaries really think of you?

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TOPIC What do your intermediaries really think of you?
Unless you can answer that question, with some confidence, it is hard to see how you can get the most out of your channels to market. Yet many suppliers carry out such research only rarely, and most not at all.
Posted by angusp on 7---0-2003 at 04: 1:4:

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