 |
| Co-founders of the RTMA. |
|
|
 |
| If you would like to receive regular news of RTMA events and activities, please click on the subscribe button below. |
|
 |
|
|
|
|
|
|
|
|
Topic |
 |
|
We case study how John Deere sells through a big retailer, as well as its dealer chain. How did Deere remove the conflict? We talk to Cheryll Pletcher, director, channel marketing, and David Jeffers, manager, retail brand experience, of John Deere’s Commercial and Consumer Division. |
|
Posted by eoakes on 0---1-2004 at 21: 1:9: |
There have been no messages contributed to this topic yet.
Click 'Post new message' above to add one.
|
|
|
|
 |
Check out INSEAD's new program on distribution channel management
Read more... |
 |
 |
The quarterly channel management Journal
Read more... |
|
|
