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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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ROUTES TO MARKET

Forums : Channel Strategy : Alliances of the future

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TOPIC Alliances of the future
A new book, Mastering Alliance Strategy, to be published in January, brings together a host of research on alliances from a dozen of the leading alliance academics. We interview Professor Ben Gomes-Casseres, one of its principal authors, and review the book.
Posted by eoakes on 8---0-2003 at 29: 2:0:

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