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Co-founders of the RTMA. If you would like to receive regular news of RTMA events and activities, please click on the subscribe button below. Should Channel Management be a CXO role? Yes, it should rank alongside Marketing & Sales No, It should be part of the CMO/Marketing Director's role No, it should be part of the CSO/Sales director's role No, it cuts across all functions Poll results Poll archive

Forums : Channel Strategy : Mapping Market Segments to Channels Post new message Topic Mapping Market Segments to Channels Louis W Stern, Professor Emeritus of Marketing at the Kellogg School of Management at Northwestern University, is one of the fathers of modern channel theory and practice. Over his forty years as an academic, he has consulted to a plethora of blue chip companies including IBM, Roche, ExxonMobil, Ford and HP. He is co-author of Marketing Channels, the leading textbook on routes to market. Routes To Market editor Max Hotopf talks to him about what justice really means in channel partnerships, how to segment customers and the dangers of focus groups.... Posted by jdent on 0---1-2004 at 13: 1:5: There have been no messages contributed to this topic yet. Click 'Post new message' above to add one.

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