Home    Contact us    Terms of use

SEARCH: Advanced Search

MEMBERS  EVENTS  RESOURCES  DISCUSSION  RESEARCH  ABOUT THE RTMA

Co-founders of the RTMA. If you would like to receive regular news of RTMA events and activities, please click on the subscribe button below. Should Channel Management be a CXO role? Yes, it should rank alongside Marketing & Sales No, It should be part of the CMO/Marketing Director's role No, it should be part of the CSO/Sales director's role No, it cuts across all functions Poll results Poll archive

Forums : Brand Management : Push or pull? Post new message Topic Push or pull? What slice of your marketing cake should you invest in creating consumer demand? And how much should you spend on marketing through routes to market? We investigate. Posted by eoakes on 1---1-2003 at 27: 1:9: There have been no messages contributed to this topic yet. Click 'Post new message' above to add one.

Apply now Check out INSEAD's new program on distribution channel management Read more... The quarterly channel management Journal Read more...

© 2008 The Routes to Market Association // Tel: +44 (0) 20 7585 3399 // Fax: +44 (0) 20 7924 5284 // Email: info@the-rtma.com Registered number 3579985 England // The Routes to Market Association, 4th Floor, Sterling House, Great Eastern Wharf, Parkgate Road, London SW11 4NQ // Site powered by WORKSsitebuilder