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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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ROUTES TO MARKET

Forums : Account Management : Tackling the real issues

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TOPIC Tackling the real issues
The internet, political change and lower profitability are forcing the pharmaceutical industry to re-think its entire routes to market map. Hugh Gosling, former editor of Pharmaceutical Marketing, investigates….
Posted by eoakes on 1---1-2004 at 02: 2:1:

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