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Co-founders of the RTMA. If you would like to receive regular news of RTMA events and activities, please click on the subscribe button below. Should Channel Management be a CXO role? Yes, it should rank alongside Marketing & Sales No, It should be part of the CMO/Marketing Director's role No, it should be part of the CSO/Sales director's role No, it cuts across all functions Poll results Poll archive

Forums : Account Management : Killing three routes to market myths Post new message Topic Killing three routes to market myths We review a book which challenges much of the received wisdom in routes to market, including the three myths behind most RTM strategies. Managing Business Relationships should be compulsory reading for anyone active in the field. Posted by eoakes on 1---1-2003 at 27: 2:0: There have been no messages contributed to this topic yet. Click 'Post new message' above to add one.

Apply now Check out INSEAD's new program on distribution channel management Read more... The quarterly channel management Journal Read more...

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