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Topic |
 Dr. Stuart Hanmar-Lloyd: Measuring negative feedback from your channels |
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Don’t just react to complaints. Take the initiative, set out your standards and put in place ways of measuring whether you meet them in the eyes of your partners. We interview Dr Stuart Hanmer-Lloyd, Reader in Marketing at Gloucester Business School, on how to communicate better with dissatisfied channels and how to handle complaints. |
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Posted by angusp on 1---1-2003 at 03: 0:9: |
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Check out INSEAD's new program on distribution channel management
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The quarterly channel management Journal
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