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Topic |
 Taking the pain out of reverse auctions |
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Online reverse auctions, in which suppliers publicly vie to deliver a product for the lowest possible price, deliver major price cuts. But at what cost to supplier/buyer relationships? We talk to Sandy Jap, Associate Professor of Marketing at Goizueta Business School, Emory University, Atlanta. |
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Posted by jdent on 0---1-2004 at 13: 1:5: |
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Check out INSEAD's new program on distribution channel management
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The quarterly channel management Journal
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