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Co-founders of the RTMA. If you would like to receive regular news of RTMA events and activities, please click on the subscribe button below. Should Channel Management be a CXO role? Yes, it should rank alongside Marketing & Sales No, It should be part of the CMO/Marketing Director's role No, it should be part of the CSO/Sales director's role No, it cuts across all functions Poll results Poll archive

Forums : Channel Trends : Why chief executives need to understand routes to market Post new message Topic Why chief executives need to understand routes to market We continue our series of interviews with channel academics. Max Hotopf meets Nirmalya Kumar, professor of marketing and e-commerce at IMD. Posted by eoakes on 8---0-2003 at 16: 1:5: There have been no messages contributed to this topic yet. Click 'Post new message' above to add one.

Apply now Check out INSEAD's new program on distribution channel management Read more... The quarterly channel management Journal Read more...

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