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Co-founders of the RTMA. If you would like to receive regular news of RTMA events and activities, please click on the subscribe button below. Should Channel Management be a CXO role? Yes, it should rank alongside Marketing & Sales No, It should be part of the CMO/Marketing Director's role No, it should be part of the CSO/Sales director's role No, it cuts across all functions Poll results Poll archive

ARTICLE LISTING ARCHIVE Back to article listings FEATURE ARTICLE How to measure and master mindshare Max Hotopf Using information to win the retail blitzkrieg Max Hotopf “I love you and you love me” – getting rid of Barney the dinosaur Max Hotopf Protecting the company’s trademark? That’s not my job! Paul Sher Transforming account managers Max Hotopf All change for automotive Guy Swarbrick Sink or swim time for pharma Max Hotopf Retail: Time to end the game of ‘beat you up’ Michael White Choice of law: Best legal strategy Max Hotopf What distribution contracts must include and why Max Hotopf Displaying 1 to 10 of 28 results Go to page: | 1 | 2 | 3 |

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