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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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ROUTES TO MARKET

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FEATURE ARTICLE
How to measure and master mindshare
Max Hotopf
Using information to win the retail blitzkrieg
Max Hotopf
“I love you and you love me” – getting rid of Barney the dinosaur
Max Hotopf
Protecting the company’s trademark? That’s not my job!
Paul Sher
Transforming account managers
Max Hotopf
All change for automotive
Guy Swarbrick
Sink or swim time for pharma
Max Hotopf
Retail: Time to end the game of ‘beat you up’
Michael White
Choice of law: Best legal strategy
Max Hotopf
What distribution contracts must include and why
Max Hotopf
Displaying 1 to 10 of 28 results
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