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Should Channel Management be a CXO role?
Yes, it should rank alongside Marketing & Sales
No, It should be part of the CMO/Marketing Director's role
No, it should be part of the CSO/Sales director's role
No, it cuts across all functions
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ROUTES TO MARKET

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INSIGHT
Winning Partner Mindshare
Max Hotopf
The alternative to the discount default
Michael White
Push or pull?
Max Hotopf
Terminating distribution agreements: What every supplier should know
Paula Staunton
What do your intermediaries really think of you?
Max Hotopf
Why American agreements don't work in Europe
Paula Staunton
Building channel trust
Max Hotopf
Notification - curse or cure?
Paula Staunton
Tackling the real issues
Max Hotopf
The big questions in account management..
Rosemary Wyatt
Displaying 1 to 10 of 16 results
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The Routes to Market Journal
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